Audience Research

Here is the questionnaire I asked our focus group to fill out after they had seen our final draft of our music video. This meant I could clearly see what individuals liked and didn't like and if we could then change anything in our video to improve it and appeal more to the audience. We tried to make the questions as concise and focused as possible so we get the most useful feedback. 

Audience Research

Here is the final draft of our music video that we are going to show to a focus group so we can see if there are any elements that are strong or any points that are weaker that we should adjust to suit the audience more.

Audience Research

The results of our survey suggested that most people that listened to the genre and had a detailed knowledge of it were aged 16-18 and were female therefore this is who we will aim our video at and focus on their ideas and suggested conventions.

Audience Research

Here is a survey I am sending out to get an understanding of what people expect from the pop and indie genre and therefore what we should emulate in our video.

Audience Expectations