Dear Moderator..

Dear Moderator, my name is Katherine Melling and this is my blog; it contains all of the work undertaken as part of my G324 A2 Coursework portfolio unit within the OCR CGE course in media studies.

I choose to work in a group of three where we chose to produce a music video to the song 'Counting Stars' by One Republic.

Please use the navigation bar at the top of the page in order for you to access my work as organised into 10 sections: Audience Research, Deciding on an actor, Editing, Evaluation tasks, Filming, Final products, General Research, Location and practise shots, Preliminary tasks and story board.


Yours Faithfully,

Katherine Melling

Counting Stars music video Advance Portfolio

Here if our final product!

Evaluation task 4

1. How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation task 3

1. What have you learned from your audience feedback?

Evaluation task 2

Here is the Prezi for evaluation task 2!
The question is

1. How effective is the combination of your main product and ancillary texts?

Hope you enjoy it :)

Evaluation task 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Editing

As a group we have been discussing the ending and I think we need to make it more dramatic as it currently ends rather abruptly. So, we have extended the shots of fireworks to a different set of fireworks and have these visuals match with the actual sound the fireworks were producing. This has meant we needed to fade the song out more and add cross dissolve transition to the clip so it is smooth but I think this works really well and adds another dimension to the video, allowing the audience to focus on the sense of achievement the narrative is aiming to portray.

Editing

We have decided to change the  flashing sign section in our music video where we match lyrics and visuals. This is because we showed the latest draft to a sample audience and some of their feedback suggested that it may be more effective to use instructive road signs more than name place signs. I thought this was a great idea and means we can make that section a faster pace (which emphasises the difference and slow pace in the boring job shown first in the video) as well as adding more colourful and drama.

Audience Research

Here is the questionnaire I asked our focus group to fill out after they had seen our final draft of our music video. This meant I could clearly see what individuals liked and didn't like and if we could then change anything in our video to improve it and appeal more to the audience. We tried to make the questions as concise and focused as possible so we get the most useful feedback. 

Audience Research

Here is the final draft of our music video that we are going to show to a focus group so we can see if there are any elements that are strong or any points that are weaker that we should adjust to suit the audience more.

Editing

We have adjusted the ending of our video from being at a concert and performing to showing Mossy go on tour as the audience see's shots of places around the world where Mossy is visiting. To make this really clear we added in shots of a list being crossed off of all the different places and venues he is meant to be performing in. To make this all flow we have added in transition that look as if someone is turning the page.